The Insider's Perspective: Sandals Resorts
SANDALS RESORTS INTERNATIONAL
Gordon “Butch” Stewart, Founder and Chairman
Sandals just opened a new property in Grenada, what’s special at this resort?
Sandals LaSource Grenada Resort & Spa is the brand’s first foray into the Spice Island. Situated on 17 acres of stunning land along the pristine Pink Gin Beach, Sandals LaSource Grenada offers guests the highest level of luxury and a new design aesthetic that is contemporary, an unprecedented look and feel for the resort company’s portfolio. In addition, Sandals LaSource Grenada offers the brand’s most elaborate accommodations to date, including in the Italian Village stunning Skypool suites featuring infinity edge plunge pools, while exotic Rondovals and ultra-luxurious Millionaire suites are housed in the South Seas Village, nine global gourmet dining options including Sandals’ first steakhouse , Butch’s Chophouse, named after Stewart himself and state-of-the-art fitness center and signature Red Lane® Spa.
You also have a brand for families called “Beaches,” what types of activities are there on property?
With three spectacular locations in Turks & Caicos and Jamaica and soon a fourth in Barbados and a fifth in Antigua, Beaches Resorts is the ultimate getaway for every member of the family. With outrageous waterparks, XBOX® Play Lounge, the Scratch DJ Academy, exclusive Kids Camps, teen nightclubs, Certified Nannies, Butler service, Red Lane® Spas, Aqua Centers with expert PADI® certification and training; and free Wi-Fi, Beaches Resorts provides more quality inclusions than any other resort company on the planet. As a proud sponsor of Sesame Street, Beaches Resorts also offers the Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street gang with daily activities and weekly stage shows. Beaches Resorts are also the perfect place for family gatherings from reunions and special birthdays to FamilyMoons®, Beaches’ signature destination wedding and vow renewal program.
What does “all inclusive” mean for travelers?
Travelers want the convenience of an all-inclusive experience without giving up the luxury setting, amenities and services. This is what’s behind the demand for a new, Luxury-Included® all-inclusive concept. What differentiates an all-inclusive from Sandals’ is the influence of luxury in every aspect of the resort experience, hence the Luxury Included® concept introduced in 2007.
At its core, the Luxury Included® concept was introduced as a commitment to exceed expectations with real and tangible points of differentiation that customers could experience and that our partners could articulate and sell with confidence. Sandals Resorts is delivering the best, most comprehensive luxury vacation in the Caribbean. You won’t find the depth and breadth of service standards and amenities at any other all-inclusive resort company and part of our success on this front has been outstanding partnerships – including our relationships with iconic companies such as Greg Norman on golf, Microsoft Xbox on electric gaming for kids and many parents and our good friends at Sesame Street. From white-glove butler service and multiple fine dining options at every resort to world-class instruction and equipment at our AquaCenters and dive centers (did you know we run the largest PADI dive program in the entire Caribbean?) – we are determined to define our difference by the company we keep and the high-quality experience we provide our guests every single day.
What new enhancements do you have in store for 2015?
While we always have new development properties on our radar, our most current project is updating the properties we own and operate to fit the Sandals standard…. And the bar is set pretty high and we continue to push it even further.
At the end of January, we will unveil a brand new Sandals Barbados. Slated to open January 28, 2015 following an extensive $65 million USD renovation, the first Sandals Resort in Barbados will boasts an intimate yet lively vibe with chic, warm décor and a fresh contemporary Caribbean design.
Sandals Barbados will unveil an enhanced selection of 280 luxury accommodations set within three distinct villages: the Ocean Village, which boasts all oceanfront, all oceanview rooms, including the much-anticipated 870 square foot one bedroom butler suites with wrap around balconies; the Crystal Lagoon Village, which introduces Barbados’ longest sparkling lagoon pool; and the Caribbean Village, which is conveniently located near the French café and European pool and cabanas.
Foodies will be thrilled too with the launch of Sandals’ highly-acclaimed Discovery Dining program that will now include the latest restaurant concepts such Butch’s Chophouse, French-style patisserie, Café de Paris, Soy Japanese sushi and Sandals’ first ever Indian restaurant.
Gordon “Butch” Stewart, Founder and Chairman
Sandals just opened a new property in Grenada, what’s special at this resort?
Sandals LaSource Grenada Resort & Spa is the brand’s first foray into the Spice Island. Situated on 17 acres of stunning land along the pristine Pink Gin Beach, Sandals LaSource Grenada offers guests the highest level of luxury and a new design aesthetic that is contemporary, an unprecedented look and feel for the resort company’s portfolio. In addition, Sandals LaSource Grenada offers the brand’s most elaborate accommodations to date, including in the Italian Village stunning Skypool suites featuring infinity edge plunge pools, while exotic Rondovals and ultra-luxurious Millionaire suites are housed in the South Seas Village, nine global gourmet dining options including Sandals’ first steakhouse , Butch’s Chophouse, named after Stewart himself and state-of-the-art fitness center and signature Red Lane® Spa.
You also have a brand for families called “Beaches,” what types of activities are there on property?
With three spectacular locations in Turks & Caicos and Jamaica and soon a fourth in Barbados and a fifth in Antigua, Beaches Resorts is the ultimate getaway for every member of the family. With outrageous waterparks, XBOX® Play Lounge, the Scratch DJ Academy, exclusive Kids Camps, teen nightclubs, Certified Nannies, Butler service, Red Lane® Spas, Aqua Centers with expert PADI® certification and training; and free Wi-Fi, Beaches Resorts provides more quality inclusions than any other resort company on the planet. As a proud sponsor of Sesame Street, Beaches Resorts also offers the Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street gang with daily activities and weekly stage shows. Beaches Resorts are also the perfect place for family gatherings from reunions and special birthdays to FamilyMoons®, Beaches’ signature destination wedding and vow renewal program.
What does “all inclusive” mean for travelers?
Travelers want the convenience of an all-inclusive experience without giving up the luxury setting, amenities and services. This is what’s behind the demand for a new, Luxury-Included® all-inclusive concept. What differentiates an all-inclusive from Sandals’ is the influence of luxury in every aspect of the resort experience, hence the Luxury Included® concept introduced in 2007.
At its core, the Luxury Included® concept was introduced as a commitment to exceed expectations with real and tangible points of differentiation that customers could experience and that our partners could articulate and sell with confidence. Sandals Resorts is delivering the best, most comprehensive luxury vacation in the Caribbean. You won’t find the depth and breadth of service standards and amenities at any other all-inclusive resort company and part of our success on this front has been outstanding partnerships – including our relationships with iconic companies such as Greg Norman on golf, Microsoft Xbox on electric gaming for kids and many parents and our good friends at Sesame Street. From white-glove butler service and multiple fine dining options at every resort to world-class instruction and equipment at our AquaCenters and dive centers (did you know we run the largest PADI dive program in the entire Caribbean?) – we are determined to define our difference by the company we keep and the high-quality experience we provide our guests every single day.
What new enhancements do you have in store for 2015?
While we always have new development properties on our radar, our most current project is updating the properties we own and operate to fit the Sandals standard…. And the bar is set pretty high and we continue to push it even further.
At the end of January, we will unveil a brand new Sandals Barbados. Slated to open January 28, 2015 following an extensive $65 million USD renovation, the first Sandals Resort in Barbados will boasts an intimate yet lively vibe with chic, warm décor and a fresh contemporary Caribbean design.
Sandals Barbados will unveil an enhanced selection of 280 luxury accommodations set within three distinct villages: the Ocean Village, which boasts all oceanfront, all oceanview rooms, including the much-anticipated 870 square foot one bedroom butler suites with wrap around balconies; the Crystal Lagoon Village, which introduces Barbados’ longest sparkling lagoon pool; and the Caribbean Village, which is conveniently located near the French café and European pool and cabanas.
Foodies will be thrilled too with the launch of Sandals’ highly-acclaimed Discovery Dining program that will now include the latest restaurant concepts such Butch’s Chophouse, French-style patisserie, Café de Paris, Soy Japanese sushi and Sandals’ first ever Indian restaurant.
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